Despite a plummeting cost of entry, most aspiring new media participants have much bigger dreams than budgets to make them a reality. Ambition and talent can make up for lack of funds, but is also helps to have a cheap aesthetic. One can achieve huge impact with very low production values. In fact often an overproduced aesthetic is a liability on the web. Check out this PSA produced by a young MTV animator for the Break the Addiction campaign. Its a good example of how cheap can have impact. The illustrations are just enough to hold your attention and the music and simple messaging get the point across and get you curious. It works for broadcast but also has online potential. No actors, no video, no voice over, no animation; just some illustrations and some music.
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